Simon is the Managing Director of Mondelēz International (Malaysia & Singapore) and a member of the Southeast Asia (SEA) Leadership Team. In his present role, Simon leads the company’s strategic growth agenda, commercial operations and brand development across Malaysia and Singapore.

Simon brings over 16 years of global and regional experience within Mondelēz International, having held leadership roles across Marketing, Sales and Category Development. Most recently, he served as Market Director, Seasonal Confectionery for Mondelēz UK, where he spearheaded innovation and portfolio strategies across key festive and gifting occasions, one of the most commercially significant segments for the UK confectionery market.

Having previously held senior positions in Category Planning and Activation (CPA) and Marketing in Malaysia earlier in his career, Simon is no stranger to the country, and has a strong understanding of local customer behaviours, retail dynamics and the cultural diversity that shapes Malaysia’s snacking landscape.

Simon relocated to Malaysia in January 2026 with his wife and their two children.

Mondelēz International (Malaysia & Singapore) is part of the Mondelēz International group of companies empowering people to snack right. With manufacturing facilities in Shah Alam and Prai, Mondelēz is leading the future of snacking through its mix of global and iconic well-loved brands such as Cadbury Dairy Milk, OREO, Jacob’s, Tiger, Chipsmore and Twisties.