Consumer packaging waste in Malaysia is escalating. With lifestyle changes brought on by the pandemic, end-of-life disposal of post-consumer plastic packaging has now become more critical than ever. To mitigate burden on the environment, Malaysia must adopt key sustainability-centred solutions by moving towards a circular economy.
To tackle the problem head-on, leaders in the Fast-Moving Consumer Goods (FMCG) industry have voluntarily and proactively made a bold commitment to drive change by setting up an Extended Producer Responsibility (EPR) group of companies to focus on boosting the value chain and significantly improve collection and recycling of post-consumer packaging through a multi-stakeholder approach.
MAREA, also known as the Malaysian Recycling Alliance, was established in January 2021 as an industry-led, pioneering initiative towards circular economy. Our goals will primarily revolve around enhancing collection, promoting the use of recycled and renewable materials as well as minimising post-consumer packaging leakage into the environment.