Santharuban Thurai Sundaram was appointed as the Chief Executive Officer of the Etika Group of Companies in April 2022. He started off as a brand manager for Etika and worked his way up the ranks to become one of the youngest CEOs in the FMCG industry now.

Prior to holding the position that he is in now, Santharuban has held a few other positions in the media industry which equipped him with the ability to be open and prudent to innovations and creative problem-solving, both of which have been essential developments in the progression of his career.

With more than 19 years of experience under his belt, Santharuban is well-versed in the ins and outs of the business and frequently ventures outside of his comfort zone to learn more about the latest trends and innovations in the industry. To be working with multiple brands and organisations from different regions is a challenge that Santharuban is looking forward to tackling to ensure that his company will always be top-of-mind in every sector.